This client is an established mid-sized accountancy firm. For many years they dealt with marketing in-house, tasking two office administrators to complete as part of their roles.

At the time the business marketing was mostly face-to-face, arranging networking events on an ad-hoc basis. They weren’t active on social media and weren’t posting fresh content to their website. This was no reflection on the ability of the office administrators, simply a reflection that they were busy in their roles and that marketing wasn’t an internal priority for the business.

Following recommendation and review meeting, the client took the leap of faith to outsource their marketing and grow their brand. We began by developing a marketing strategy with the client.  

Now the client has active Linkedin and social media presence on Instagram. They receive regular inbound proposals for new business.

They have a content strategy for the website that includes evergreen and relevant accountancy articles … which is in turn is shared across social media. This evidences their position as subject matter experts … which also has further benefits to their main website seo.