This is a fast-growing client with significant growth ambition. The client was dealing with marketing in-house. The marketing was so successful that the client exceeded internal capacity … meaning they didn’t have enough time and resource to complete both ongoing marketing and the work it was generating.

Our brief from this client was to continue the successful existing social media. Thereafter to pursue other marketing opportunities that could aid their business expansion.

For the first two months we took over the business marketing output. We achieved this seamlessly by taking on the client’s business voice and messaging. By fully planning content for the month ahead and using the client’s clear brand brief, we were able to ensure there was no disruption to the business output on Linkedin, Instagram, Facebook and Twitter.

With confidence established, the client asked us to develop their business brand online through proactive social media management. We made sure to establish with the client a marketing plan, covering key measures, specific objectives and particular messages to be shared.

We delivered proactive network growth for the client through their social media channels. We posted thought-provoking blogs, joined and participated in online groups and proactively contacted identified business opportunities and introducers.

An unexpected benefit of these activities for the client, was that it supported them to really determine their business target market. This allowed the content being produced to be more relevant to the target audience … which in turn increased engagement and interaction.

The business network continues to grow. Their brand marketing has evolved, now with emphasis on added-value content marketing – relevant for the niche (but still large) audience they have developed.

The client now has significant inbound opportunities that they previously weren’t attracting.